Speed and caching plugins
Speed you build in, rather than bolt on
What they typically handle
Speed plugins typically cache pages, minify and combine CSS and JavaScript, lazy-load images and delay third-party scripts.
Google's Core Web Vitals measure loading, responsiveness and visual stability, and Google describes them as part of page experience.[1]
Google says its core ranking systems look to reward content that provides a good page experience.[2]
On a rebuilt site
Pages served ready to read
Public pages are rendered on the server, so visitors and search engines receive the content straight away rather than waiting for scripts to build it.
Only the code each page needs
Without a theme and builder loading features for every page, pages ship less code. Larger features are loaded only where they are used.
Images sized for the screen
Images are compressed, given dimensions to avoid layout shifts, and loaded lazily below the fold.
Measured, not assumed
We check key pages with Lighthouse or PageSpeed Insights before launch and after significant changes, and share the results with you.
What we ask you first
- Which pages feel slow today, and on which devices?
- Which third-party scripts (chat, analytics, ads, embeds) does the site load?
- Do you have current Core Web Vitals data in Google Search Console?
Questions
Common questions
Will a faster site rank higher?
Speed is part of page experience, which Google says its ranking systems look to reward. Paired with useful content, a fast site gives you the strongest footing in search, and every visitor gets a better experience.
Do I need a caching plugin on the new site?
No. There are no plugins. Caching and asset handling are part of how the site is built and served.
Sources
- [1]Web Vitals · web.dev (Google) · Checked 2026-10-26
- [2]Understanding page experience in Google Search results · Google Search Central · Checked 2026-10-26
Want to know how this would apply to your site?
Ask about your current setup